They are rigorously planned, choreographed and rehearsed Opinion: It’ll take more than a new Barbie to quiet the male voices in women’s sportsĪ big part of it is Apple’s relentless commitment to showmanship, leaning into a critical set of tactics over the years to ensure that its events are Events, with a capital E. Mattel is announcing new 2023 Barbie career dolls, representing women's careers in sports.
So what’s Apple’s secret sauce? Why has the company been able to sustain such persistent passion and loyalty? And how has it been able to keep excitement levels so enviably high, given that, like every company, Apple has had its share of notorious flops over the years? (The Newton, the Cube and the misbegotten Apple gaming platform Pippin spring to mind.)
#Apple newton handwriting recognition pro#
Watches with “ Double Tap” gesture recognition? AI pet recognition technology for the new iPhone 15 camera? Titanium encasements for the new 15 Pro and Pro Max? USB-C charging? ( Finally!) Let the crowd roar! (A legit cheerworthy moment, though: Apple’s newly reinforced commitment, announced with the help of Octavia Spencer playing Mother Nature, to having its devices be totally net zero climate impact by 2030.
There are plenty of very real world-changing innovations that Apple has unveiled over the decades - the Mac, the iPhone and the Apple Watch among them. But Apple holds its events at least twice a year for consumers and developers, and all too often the products, services and ideas that the company unveils at them are snarked upon as follow-on fare with incremental tweaks that have little real impact on usability or performance.Īnd yet, even seasoned tech observers - I’ll count myself in this bunch - can’t stay in their seats when they’re revealed. I’ve never been present at an Apple event in person, but I’ve watched every one in the Internet era via livestream or after-the-fact video, and have invariably been blown away by how well Apple has mined not just the intersection of technology and the humanities, as founder Steve Jobs was frequently known to brag, but the convergence of substance and hoopla.
0 kommentar(er)
